Media & Marketing
How to be the next Facebook
International brands such as Coca Cola, McDonald’s Facebook and Google are global success stories. In Singapore, who wouldn’t know Banyan Tree...
How to be the next Facebook
International brands such as Coca Cola, McDonald’s Facebook and Google are global success stories. In Singapore, who wouldn’t know Banyan Tree...
What the Kardashians can teach us about creative B2B marketing
“Our target prospects are only interested in price and function.”
Look at what technology has done to us
As the 21st century dawned on us, it unceremoniously enmeshed us into this cyber era. As the tectonic clash continues to rapidly grow in the Silicon...
Too much of a good thing? Singaporeans suffering from info overload
Three out of ten consumers said they now ignore the emails, direct mail and social media messages they receive.
Communication Design International names Chng Geok as Chief Financial Officer
Ms Chng will be responsible for all the Group's accounting and finance matters.
Printing 101 for small businesses
Singapore is becoming one of the world’s premier hub for quality printing presses, even our national newspaper boasts quality color printing bringing...
The changing landscape of mobile marketing
It's no secret that the advent of social media and Internet technologies has caused a massive shift in the way that business is done around the world...
3 steps to getting sales in social media
Social media has indeed transformed itself to be the new mainstream in marketing brands and businesses mainly because of its convenience...
What are you selling? – Account management in Singapore
“Let’s do a sales promo ad. It will entice people to purchase more products. Yes! That sounds great! Insert a big blurb stating the discount and a...
4 SEO pointers to increase web visibility
“Why my website always show up at the bottom of the search results?” “How can I make my page more search-friendly?” Have you asked yourself these...
Here's how to use Facebook page to your advantage
"Brands with local businesses: Learn the key methods of driving sales through Facebook and understand how fans really work to increase your revenue."...
Bank Sarasin appoints new Credit Management Head
Janice Lee previously worked with Clariden Leu as chief credit officer.
StarHub forms partnership with Malaysia’s MIG
Movies produced by Metrowealth Pictures will be screened on StarHub TV starting 20 April.
SPH print circulation dives, mall contribution rises
Revenues from its retail malls are providing a powerful offset to plummeting print ad sales, according to OCBC.
Search marketing in 2012: ads are just answers
At Google, we believe that the future of marketing is simpler than you might think. Marketers are familiar with all sorts of specialized terms...
Why Singapore is the best place for digital entrepreneurs
Why should more digital and social media entrepreneurs come to Singapore to create and launch new tools and applications? Is it the ease of doing...
Surviving the events sponsorship arena in Singapore
With the advent of B2B events in Asia, companies are seeking higher return-on-investment by hosting events themselves. In essence, internal event let...
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