Media & Marketing
$20M invested in media talent and enterprise productivity
Government thinks this will be enough to raise media worker productivity to $119,700 value added from $98,500 by 2013.
$20M invested in media talent and enterprise productivity
Government thinks this will be enough to raise media worker productivity to $119,700 value added from $98,500 by 2013.
Here's how 'irrational' customers help your brand
Many of our clients include both B2B (business-to-business) and B2C (business-to-consumer) brands, sometimes described as corporate versus FMCG (fast...
Free-to-air TV channels go fully digital by end-2013
Singapore’s free-to-air TV channels will do so using the Digital Video Broadcasting – Second Generation Terrestrial broadcasting standard.
Global Yellow Pages names Lim Jit Siew as Chief Financial Officer
He will manage the Group's finance functions and oversee the Group's accounting, finance, tax, compliance matters.
SPH revamps online jobs portal
Previously known as ST701Jobs, the website now appears as STJobs.
Have you left a five-year-old kid in charge of your social media campaign?
With a growth rate of over 80% in 2011, Facebook, Twitter, Google+ and YouTube are now the new world’s marketing giants. Singapore is one of the most...
What Pinterest can do for Singapore marketers
Although Pinterest is taking the rest of the world by storm today, we have a take a modest stance when it comes to Singapore.
Mobile advertising and marketing tackled in ad:tech Singapore
Location-based services, social network, and commerce are keys to a successful digital presence in Asia.
Asia Pacific bucks downtrend in public relation investments
Firms worldwide cut spending in corporate communications, except for Asia which grew by 17%.
Facebook beats Twitter and YouTube as marketers' top choice for campaigns
No wonder we see more companies on Facebook than on Twitter and YouTube.
Singapore's digital spending to account for 67% of total media spend by 2016
Digital’s share of total spend will grow from 28% in 2011 to 37.5% in 2016.
Starhub pampers Chinese enterprises in Singapore
China Business Network, an all-business news channel, will be showcased by Starhub by the end of 2012.
Singapore set to splurge more on internet advertising
Will print advertisements soon be obsolete?
How the consumer is changing the media
While many remain focused on technology, and new ways to deliver mobile content to consumers, it is important to consider the consumers themselves as...
Singaporeans Like Social Networking
With a population of 5.3 million people, Internet usage at 4 million and mobile phone subscriptions reaching 7.7 million, Singapore has one of the...
6 out of 10 Singapore marketers failed to execute digital strategies
They dismiss print media's importance when 86% of consumers rate is as the second most valuable source of information.
The first step to your social media plan: gaining clarity on your business
Social media have inevitably shaped the way companies interact with their clients and today more organisations, be it SMEs, MNCs or Non-Profit, have...
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