Media & Marketing
Are you capturing the right audience on Facebook?
MYTH: The more the number of fan likes, the better is your business.
Are you capturing the right audience on Facebook?
MYTH: The more the number of fan likes, the better is your business.
Just when you thought social networking is right for your business
These days, there are companies set up that uses social networking to market products and services online. It works especially in Singapore where...
Global Yellow Pages’ Director Nelson Simon Meers resigns
He intends to relocate back to his homeland Australia.
How will social media 'trinity' affect you?
In my conversations with the Marketing Directors of many Singapore businesses, I am often told that Social Media Marketing is either ineffective or...
Creating a good brand in Singapore
Singapore’s rapid marketplace growth is seen as a global success story, but there’s one key to continued success that may be unknown and under...
Writing is the most underrated skill in marketing communications
As an employer and external consultant to editorial and marketing communications teams, I've had many firsthand opportunities to witness how writing...
The “Johari Window” of branding
How many people know about your brand and actually uses your brand? Yes, there are many definitions and gurus out there explaining what is branding...
Use LinkedIn to help victims of sex trafficking
To raise awareness of sex trafficking in Singapore, a group of us from the BBH Asia Pacific Barn program created a profile on a LinkedIn account...
Why Empire Avenue is bull run for marketers
Started in February 2010, Empire Avenue (EA) is fast becoming a popular new tool for brands and social media marketers. For readers who have yet to...
Top billionaires' net worth soars by 9%
The country now has 16 billionaires from last year's 13.
Girl power: Servcorp to award outstanding businesswomen in 2013
'Women in Business Awards' are the first of their kind to honor the works of Singaporean businesswomen.
Singapore earmarks $630 million for ambitious public service program push
The staggering outlay is 35% more than the previous five-year funding and will be spent to enhance the country's public service broadcast.
Digiland International appoints Cai Sui Xin as Chairman
Mr Cai has extensive business experience in the region and in particular, in the coal and coke industry.
First Kiss: SPH UnionWorks' to launch first radio new station in 20 years
Slap on the lipstick as KISS92 is aimed at 30-50 year old women.
Singaporeans go gaga over gadgets
To understand the Singapore story, one need only look to the city-state to see why consumers make their brand choices. Singapore is a densely...
R/GA Singapore appoints Christer Eriksson as regional planning director
Christer Eriksson, billed as the leading industry strategist, joins R/GA from Razorfish Singapore.
Online ad revenues surge 25% in 2H11
The increase closed year 2011 with a total S$135.9 m.
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