Media & Marketing
Make your brand irresistible in Singapore
Look around The Lion City – you see brands everywhere. In fact, studies show that the average person living in a city the size of Singapore runs...
Make your brand irresistible in Singapore
Look around The Lion City – you see brands everywhere. In fact, studies show that the average person living in a city the size of Singapore runs...
Goodpack appoints Lam Zhi Loong as Business Development Manager
He was an associate of Standard Chartered Bank.
GSH appoints Huang Lui as Director
She holds a Master of Laws and a Bachelor of Laws (Hons) from the University of Singapore.
Singaporeans most lavish spenders on business trips
S$587 are spent just on a typical business trip.
Kitchen Culture Holdings' Director Zacchaeus Boon Suan Zin resigns
To devote more time to focus on his personal commitments
MediaCorp to broadcast London 2012 Paralympics Games
The games will be held from 29 August to 9 September.
Will the "video resume" get you a job?
Using Social Media to Get a Job – Does it Work?
Why Mentos' "National Night" was anti-climactic
The Mentos “National Night” campaign was no doubt creative, and viral, but did it drive any real outcomes? How will we “ahem” measure this? 9 Months...
The price of intellect (or the lack of it)
No matter which business industry you are in, one of your main concerns is having a competitor that undercharge your rates - worse when the same...
Why keeping your website’s a reputation winner
If you, and virtually everyone you know, is on Facebook, Twitter, LinkedIn, Pinterest or other social media sites I bet at some point or other you may...
Overcoming the fear of asking questions
“He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever,” so says a famous Chinese proverb.
Elektromotive Group appoints Chou Kong Seng as Director
He will also chair the Audit Committee and assigned as member of the Nominating and Remuneration Committees.
Cityneon Holdings names Lew Weng Ho as Director
He is a fellow of the Association of Chartered Certified Accountants, United Kingdom and a member of the Malaysian Institute of Accountant.
Supercharge your brand with a compelling Brand Story
In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many...
Lee Kuan Yew, the world’s first country marketing director, built the Singapore country brand
Legendary former Singaporean PM Lee Kuan Yew was way ahead of his time. He was the world’s very first Marketing Director for a country brand. He...
Communication before strategy
Generally, Singaporeans are poor communicators. Most of us, born and bred in Singapore, cannot claim that we have a native tongue. What is our...
How to succeed in B2B public relations
A few years ago, I made the decision to jump into the more specialized and ‘boring’ world of B2B public relations. While I knew that this would...
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